Be the Best: Honest practical lessons from successes and failures in building businesses and teams


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Norway is a very transparent country and has minimal levels of corruption. For these reasons, Norway makes a very attractive option for any straightforward business investor looking to build an honest business. Apart from the economic indicator figures given above, several other advantages make this nation an attractive destination for businesses:. It also has a wealth of information readily available online through Statistics New Zealand that can help you run thorough research into whatever industry you would like to invest in.

This immediately gives you an added advantage as you will get to learn about the culture, spending habits of the population and how well businesses in your niche are doing. As a free market economy, Hong Kong is highly dependent on international finance and trade. It has a highly educated workforce and a brilliantly designed and constructed transport and communication infrastructure.

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On the other hand, because Hong Kong has limited natural resources, it imports almost everything from food to raw materials. This might sound a bit discouraging to budding industry titans, but remember that Hong Kong imposes no tariffs on imported goods save for four: hydrocarbon oil, hard alcohol, methyl alcohol, and tobacco. Considering the high crime rate in many parts of Mexico, not very many investors would immediately jump onto the idea of starting a business there. However, despite these challenges, Mexico still presents one of the best possible destinations in which to start a business.

This is mostly thanks to the extensive business registration reforms that have taken place in the country. These reforms have largely led to the increased registration of businesses overall. It is now much easier to register and start a business in Mexico. It only takes about eight days to have your business up and legally running in the country. Couple that with the fact that it has a ready and willing labor force that is considered affordable when compared to other countries in this list and you have Mexico as a wonderful destination overall.

It also has free trade agreements with 46 different nations thus opening enormous potential markets for any investors willing to take part in the large manufacturing-oriented economy. With an unemployment rate of only 3. It has a highly skilled workforce that is ready and willing to work although it may not be as affordable as it is in other countries on this list. The country benefits from a highly developed service sector plus a manufacturing industry that has specialized in high-technology and knowledge-based production. Apart from the excellent numbers indicating economic growth and prowess, Switzerland also has other factors that make it an attractive destination for starting a business.

Even though the Great White North has high living standards, the country has made impressive gains when it comes to its manufacturing, service and mining sectors. These gains have greatly helped to transform the nation from a largely rural economy into one that is primarily urban and industrialized. It also has a huge oil and natural gas sector ranking it third in the world in oil reserves behind Venezuela and Saudi Arabia.

Canada enjoys extremely balanced bilateral trade with the US which opens up a huge market for business investors looking to tap into the US through Canada. The country has a very stable political climate, excellent health care, and a substantially skilled labor force. All of these make it a lucrative destination for business investors looking to take advantage of the service or industrial sector. This small, trade-dependent nation has a strong economy that has gone through the ringer in recent times but has come out stronger for it.

After officially exiting the EU-IMF bailout program that saw Ireland stabilize its economy through the economic crisis of , the country has seen rapid economic growth. As such, the government has increased public spending and drastically lowered some taxes which is good news for business owners. Since the collapse of the construction sector thanks to the same economic crisis Ireland has become increasingly dependent on exports for economic growth.

This makes it one of the best destinations for any business owner looking to set up a manufacturing company geared towards export-goods production. But the biggest selling point for this country is that it has a huge, highly-skilled and highly-educated labor force.


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Although this labor force is not as affordable as is the case in many countries on this list, there are many positives Germany offers. But despite all that, the economy suffers from low levels of investment which makes it a ready and ripe market for foreign investors willing to take on the wages commanded by the available labor force.

As a member of the EU, Germany enjoys strict standards of manufacturing and production. Starting a business there will not only give you a chance to exploit the largely well-funded markets in the EU, but it will also give you an opportunity to raise your standards of production.

Standardized across the board, this will give your brand a highly competitive edge in the global market.


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  • Depending upon how you define them, there are approximately countries in the world. Where else should you look to start a new business? Political and economic stability are some of the things that make these countries the best to start a business in. They also largely have excellent governance with favorable policies that are not only welcoming to business investment but actually encourage innovation and entrepreneurship.

    This, coupled with the availability of disposable income for the locals as well as favorable trade agreements with other, equally large markets in their regions, make them perfect for business investment. Just as there are countries in this world that are highly favorable for business investments, there are countries that simply do not encourage this sort of thing.

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    Many of these countries are mired in:. And to top it all off, many of them have a largely unskilled labor force despite the fact that it is affordable. With that in mind, here are some of the worst countries to start a business in. They have to be willing to fail quickly and change the direction of the entire organization if necessary.

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    Selling just one product — and focusing on making it great — is how CPG companies accomplish that. No need to choose. With just one mattress, Casper had to find the level of firmness that would be the most comfortable to the largest possible market. Some of this meant revisiting conventional wisdom around how we sleep. While trying to understand the difference between mattresses sold at different brick-and-mortar mattress retailers, the writer is told by a salesperson that even differently named mattresses may be identical from store to store.

    After she found a mattress she liked in one store, Ms. We may. But ours have different names. While the traditional mattress brands and physical retailers were playing a game of confusing choices and high prices, Casper set out to fight the idea that multiple types of mattresses are even necessary.


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    • They found out that there are two mattress materials that consumers tend to prefer above others — foam and latex — and when combined, they produce a solid all-around mattress. Some people would still prefer air, or innerspring, but losing those potential customers would be worth the logistical simplicity of only selling one kind of mattress.

      They started out with an inventory of 10, razor handles in March of and sold out within a few days. Allbirds is another great example of a startup successfully putting out a simple product in a field dominated by larger, better established brands. Here, however, the lesson has more to do with branding and signaling. Before Phil Knight started Nike, he was importing Onitsuka Tigers sneakers from Japan and selling them to collegiate sprinters. He was a runner, and he knew from experience that they were a much better running shoe than what was available in the US at the time.

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      As time went on, Nike started selling shoes meant for all sorts of different contexts — basketball, football, skateboarding, golf, wrestling, etc. By contrast, Allbirds , which was founded in , started off selling one type of shoe. In , there were 13 different activity-based shoe categories on the Nike site, 6 brand-based categories, 10 icon-based categories, and 12 sport-based categories. Nike began by reselling a single type of sneaker to a specific market, but it gradually started broadening its line as well as iterating on each one with new features.

      Founded in , Bonobos is the oldest company on our list of direct-to-consumer success stories. The now-subsidiary of Walmart launched with a simple premise: make a better pair of pants. Succeeding on that premise gave Bonobos clout with its customer base and kickstarted its growth. In their research, they found that European pants were typically too high-rise and too tight in the thighs for most men, while most American pants were boxy, ill-fitting, and had a lot of extra fabric in the thigh area.

      They saw that they could build a pair of pants that fit somewhere in between the European and American extremes, and if they did so, they would have a product worth selling. If they sold just one product, then they could also sell and distribute their product entirely online. The only problem with this was getting over the hesitancy many people felt about ordering clothes online, especially when — as is true with pants — fit can be so fickle. To solve that, the co-founders copied Zappos and introduced free, no-questions-asked returns. Early customers raved about the fit and the quality of the pants, helping to build trust as the company introduced a wider product line.

      I asked the ninjas there and told them my complaints with regular pants: mostly that I have a large ass and thighs thanks to squats and deadlifts. I told them the pants I buy usually feel too tight in the crotch area and end up being very uncomfortable. They recommended the Bonobos Robber Barons which were a straight fit pant in their stretch cotton fabric… Holy crap these pants are amazing.

      Be the Best: Honest practical lessons from successes and failures in building businesses and teams Be the Best: Honest practical lessons from successes and failures in building businesses and teams
      Be the Best: Honest practical lessons from successes and failures in building businesses and teams Be the Best: Honest practical lessons from successes and failures in building businesses and teams
      Be the Best: Honest practical lessons from successes and failures in building businesses and teams Be the Best: Honest practical lessons from successes and failures in building businesses and teams
      Be the Best: Honest practical lessons from successes and failures in building businesses and teams Be the Best: Honest practical lessons from successes and failures in building businesses and teams
      Be the Best: Honest practical lessons from successes and failures in building businesses and teams Be the Best: Honest practical lessons from successes and failures in building businesses and teams
      Be the Best: Honest practical lessons from successes and failures in building businesses and teams Be the Best: Honest practical lessons from successes and failures in building businesses and teams
      Be the Best: Honest practical lessons from successes and failures in building businesses and teams Be the Best: Honest practical lessons from successes and failures in building businesses and teams
      Be the Best: Honest practical lessons from successes and failures in building businesses and teams Be the Best: Honest practical lessons from successes and failures in building businesses and teams
      Be the Best: Honest practical lessons from successes and failures in building businesses and teams Be the Best: Honest practical lessons from successes and failures in building businesses and teams

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